{"id":9974,"date":"2024-07-15T07:02:57","date_gmt":"2024-07-15T07:02:57","guid":{"rendered":"https:\/\/lafabrique621.com\/?p=9974"},"modified":"2025-01-10T10:20:56","modified_gmt":"2025-01-10T10:20:56","slug":"creer-une-marque-de-cosmetique","status":"publish","type":"post","link":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/","title":{"rendered":"Cr\u00e9er une marque de cosm\u00e9tique"},"content":{"rendered":"
La cosm\u00e9tique est un secteur tr\u00e8s exigeant dans lequel, l’improvisation n’a pas sa place. Alors comment r\u00e9concilier l’id\u00e9al et la r\u00e9alit\u00e9 sectorielle?<\/p>\n\n\n\n
<\/span>
\n
<\/p>\n<\/div><\/div>\n\n\n\n
La bonne approche pour cr\u00e9er sa gamme cosm\u00e9tique <\/h2>\n\n\n\n
\ud83d\udca1 MAITRISER de son brief de d\u00e9part. Le brief est d\u00e9fini essentiellement par une \u00e9tude de march\u00e9 bien men\u00e9e et donc une connaissance fine des attentes de sa cible finale<\/p>\n\n\n\n
\ud83d\udca1 CONNAITRE le secteur dans lequel on se lance: il est imp\u00e9ratif, pour \u00e9viter les d\u00e9sillusions de savoir avec quelles r\u00e8gles du jeu, on devra composer. C’est cette prise de conscience qui m’a pouss\u00e9e \u00e0 me renseigner et \u00e0 cr\u00e9er La Fabrique 621 . \ud83c\udfb5 Le savoir est une arme \ud83c\udfb5 comme dirait Kery James.<\/p>\n\n\n\n
\ud83d\udca1 ANTICIPER: plus on anticipera les \u00e9tapes et les exigences, plus le projet sera fluide et viable.<\/p>\n\n\n\n
\ud83d\udca1 RATIONNALISER: quand on cr\u00e9\u00e9 un projet, on l’id\u00e9alise. Le mouton \u00e0 5 pattes n’existe pas Un bon entrepreneur est celui qui sait s’adapter et rationnaliser quand il doit faire des choix pour le bien de son projet. Il doit savoir \u00e9couter les conseils de professionnels qui apportent une vision experte, rationnelle \u00e0 son projet. Car oui le but est d’aller jusqu’au bout, m\u00eame au del\u00e0, et \u00e9viter de stagner par ent\u00eatement. Quand on lance une marque de produits cosm\u00e9tiques, le but ultime est en priorit\u00e9 de commercialiser un produit dans les r\u00e8gles de l’art. Il faut donc savoir remettre en question certains aspects de son produit si ceux ci compromettent la bonne mise sur le march\u00e9.<\/p>\n\n\n\n
\ud83d\udca1 APPRENDRE \u00e0 incarner le r\u00f4le de chef d’orchestre. Un entrepreneur est plus cr\u00e9dible en s’entourant de partenaires professionnels plut\u00f4t que de donner l’illusion de tout faire tout seul.<\/p>\n\n\n\n
En r\u00e9sum\u00e9 <\/h2>\n\n\n\n<\/figure>\n\n\n\n
\u2757 Cr\u00e9er une formule cosm\u00e9tique professionnelle est un m\u00e9tier qui ne s’improvise pas. \u2757 V\u00e9rifier la s\u00e9curit\u00e9 d’un produit cosm\u00e9tique est un m\u00e9tier qui ne s’improvise pas. \u2757 Savoir communiquer sur son produit ne s’improvise pas et doit s’appuyer sur les \u00e9l\u00e9ments scientifiques techniques \u00e0 disposition.<\/p>","protected":false},"excerpt":{"rendered":"
Tous les conseils pour cr\u00e9er sa gamme cosm\u00e9tique.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[100,102],"tags":[],"class_list":["post-9974","post","type-post","status-publish","format-standard","hentry","category-conseils","category-entrepreneuriat"],"yoast_head":"\n
Cr\u00e9er une marque de cosm\u00e9tique - lafabrique621<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9er une marque de cosm\u00e9tique\" \/>\n<meta property=\"og:description\" content=\"Tous les conseils pour cr\u00e9er sa gamme cosm\u00e9tique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/\" \/>\n<meta property=\"og:site_name\" content=\"lafabrique621\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fab621\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T07:02:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T10:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp\" \/>\n<meta name=\"author\" content=\"lafabrique621\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lafabrique621\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/\"},\"author\":{\"name\":\"lafabrique621\",\"@id\":\"https:\/\/lafabrique621.com\/en\/#\/schema\/person\/f10650586c29ba1013dbdf19bc7e1199\"},\"headline\":\"Cr\u00e9er une marque de cosm\u00e9tique\",\"datePublished\":\"2024-07-15T07:02:57+00:00\",\"dateModified\":\"2025-01-10T10:20:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/\"},\"wordCount\":364,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp\",\"articleSection\":[\"Conseils\",\"entrepreneuriat\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/\",\"url\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/\",\"name\":\"Cr\u00e9er une marque de cosm\u00e9tique - lafabrique621\",\"isPartOf\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp\",\"datePublished\":\"2024-07-15T07:02:57+00:00\",\"dateModified\":\"2025-01-10T10:20:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage\",\"url\":\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp\",\"contentUrl\":\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/lafabrique621.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cr\u00e9er une marque de cosm\u00e9tique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lafabrique621.com\/en\/#website\",\"url\":\"https:\/\/lafabrique621.com\/en\/\",\"name\":\"lafabrique621\",\"description\":\"La Fabrique 621, laboratoire expert de la cosm\u00e9tique naturelle\",\"publisher\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lafabrique621.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lafabrique621.com\/en\/#organization\",\"name\":\"lafabrique621\",\"url\":\"https:\/\/lafabrique621.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lafabrique621.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2023\/11\/cropped-fab621_logo-noir.png\",\"contentUrl\":\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2023\/11\/cropped-fab621_logo-noir.png\",\"width\":4439,\"height\":775,\"caption\":\"lafabrique621\"},\"image\":{\"@id\":\"https:\/\/lafabrique621.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/fab621\",\"https:\/\/www.instagram.com\/la.fabrique.621_officiel\/\",\"https:\/\/www.linkedin.com\/company\/fab621\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lafabrique621.com\/en\/#\/schema\/person\/f10650586c29ba1013dbdf19bc7e1199\",\"name\":\"lafabrique621\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lafabrique621.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/899b8b7ab8490e57dbb941c9208b93fad8e67a49d6bdbe8ef8f6cf82002cc256?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/899b8b7ab8490e57dbb941c9208b93fad8e67a49d6bdbe8ef8f6cf82002cc256?s=96&d=mm&r=g\",\"caption\":\"lafabrique621\"},\"sameAs\":[\"https:\/\/lafabrique621.com\"],\"url\":\"https:\/\/lafabrique621.com\/en\/author\/lafabrique621\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cr\u00e9er une marque de cosm\u00e9tique - lafabrique621","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/","og_locale":"en_GB","og_type":"article","og_title":"Cr\u00e9er une marque de cosm\u00e9tique","og_description":"Tous les conseils pour cr\u00e9er sa gamme cosm\u00e9tique.","og_url":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/","og_site_name":"lafabrique621","article_publisher":"https:\/\/www.facebook.com\/fab621","article_published_time":"2024-07-15T07:02:57+00:00","article_modified_time":"2025-01-10T10:20:56+00:00","og_image":[{"url":"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp"}],"author":"lafabrique621","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lafabrique621","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#article","isPartOf":{"@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/"},"author":{"name":"lafabrique621","@id":"https:\/\/lafabrique621.com\/en\/#\/schema\/person\/f10650586c29ba1013dbdf19bc7e1199"},"headline":"Cr\u00e9er une marque de cosm\u00e9tique","datePublished":"2024-07-15T07:02:57+00:00","dateModified":"2025-01-10T10:20:56+00:00","mainEntityOfPage":{"@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/"},"wordCount":364,"commentCount":0,"publisher":{"@id":"https:\/\/lafabrique621.com\/en\/#organization"},"image":{"@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage"},"thumbnailUrl":"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp","articleSection":["Conseils","entrepreneuriat"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/","url":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/","name":"Cr\u00e9er une marque de cosm\u00e9tique - lafabrique621","isPartOf":{"@id":"https:\/\/lafabrique621.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage"},"image":{"@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage"},"thumbnailUrl":"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp","datePublished":"2024-07-15T07:02:57+00:00","dateModified":"2025-01-10T10:20:56+00:00","breadcrumb":{"@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#primaryimage","url":"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp","contentUrl":"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/lafabrique621.com\/en\/creer-une-marque-de-cosmetique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lafabrique621.com\/en\/"},{"@type":"ListItem","position":2,"name":"Cr\u00e9er une marque de cosm\u00e9tique"}]},{"@type":"WebSite","@id":"https:\/\/lafabrique621.com\/en\/#website","url":"https:\/\/lafabrique621.com\/en\/","name":"lafabrique621","description":"La Fabrique 621, laboratoire expert de la cosm\u00e9tique naturelle","publisher":{"@id":"https:\/\/lafabrique621.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lafabrique621.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lafabrique621.com\/en\/#organization","name":"lafabrique621","url":"https:\/\/lafabrique621.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lafabrique621.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lafabrique621.com\/wp-content\/uploads\/2023\/11\/cropped-fab621_logo-noir.png","contentUrl":"https:\/\/lafabrique621.com\/wp-content\/uploads\/2023\/11\/cropped-fab621_logo-noir.png","width":4439,"height":775,"caption":"lafabrique621"},"image":{"@id":"https:\/\/lafabrique621.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fab621","https:\/\/www.instagram.com\/la.fabrique.621_officiel\/","https:\/\/www.linkedin.com\/company\/fab621"]},{"@type":"Person","@id":"https:\/\/lafabrique621.com\/en\/#\/schema\/person\/f10650586c29ba1013dbdf19bc7e1199","name":"lafabrique621","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lafabrique621.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/899b8b7ab8490e57dbb941c9208b93fad8e67a49d6bdbe8ef8f6cf82002cc256?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/899b8b7ab8490e57dbb941c9208b93fad8e67a49d6bdbe8ef8f6cf82002cc256?s=96&d=mm&r=g","caption":"lafabrique621"},"sameAs":["https:\/\/lafabrique621.com"],"url":"https:\/\/lafabrique621.com\/en\/author\/lafabrique621\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/posts\/9974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/comments?post=9974"}],"version-history":[{"count":4,"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/posts\/9974\/revisions"}],"predecessor-version":[{"id":11095,"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/posts\/9974\/revisions\/11095"}],"wp:attachment":[{"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/media?parent=9974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/categories?post=9974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lafabrique621.com\/en\/wp-json\/wp\/v2\/tags?post=9974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_389984620-1-1024x683.webp\")
![\"Fonds](\"https:\/\/lafabrique621.com\/wp-content\/uploads\/2024\/07\/AdobeStock_420667102-1024x683.webp\")
<\/figure>\n\n\n\n